Welcome back! Once your campaigns are running, the Campaign Dashboard is your main control center. This is where you measure performance, spot trends, and make improvements so your outreach gets better every day.
Step 1: Check Invitations and Acceptance Rates
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Invitations Sent: Total number of connection requests.
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Invitations Accepted: How many prospects connected.
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Benchmarks:
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✅ Above 50% = excellent campaigns
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⚠️ Between 30–50% = okay, but can improve
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❌ Below 30% = a warning sign to adjust targeting or messaging
Step 2: Review Messaging Activity
Your dashboard shows:
- Messages Sent: Daily total of delivered messages
- Replies Received: Daily responses, shown on a graph
- Visits Scheduled: Only prospects who have not replied or been excluded continue here
👉 This keeps your funnel clean and focused on the right prospects.
Step 3: Understand Sequence Completion
The system automatically adjusts who continues:
- Already connected contacts are skipped
- Prospects in other campaigns are excluded
- Replies stop automated follow-ups
This ensures you only reach those who have not yet responded.
Step 4: Track AI Classifications
Every reply from the contact triggers the AI to tag the conversation automatically as:
- Bad Timing
- Not Interested
- Skeptical
- Converted
- Interested
- Researching
- Hesitant
- Negotiation
- Closed - Lost
- Open Deal
- Neutral
- Referral
What to aim for:
- At least 30% acceptance rate
- 25–35% as Interested
- 2–7% conversions, depending on CRM data
Step 5: Monitor Funnel Health
Your goal is to keep people moving through the funnel:
- Track connections, messages, and visits daily
- Look for unusual drops or spikes
- Consistent activity means a healthy campaign
Best Tips for Success
- Review your dashboard daily
- If acceptance drops below 30%, adjust targeting or messaging
- Respond quickly to replies to keep the momentum
- Use AI classifications to focus on the best leads
✅ With these steps, you always know how your outreach is performing and what to do next. Learn more about the campaign benchmarks here. Happy Prospecting!