SalesMind AI gives you two ways to run outreach: Campaigns and Missions. They serve different purposes and work at different levels of automation.
What Is a Campaign?
A campaign is the foundation of your outbound automation. It defines:
- Which sender to use
- Which audience and profiles to target
- Which services to promote
- Which settings and sequences to apply
A campaign is manual configuration. You decide every detail, and SalesMind AI executes the automation based on your setup.
What Is a Mission?
A mission sits one level above a campaign. Instead of configuring every detail yourself, you tell the AI your:
- Service
- Persona
- Audience
- Market
The AI then builds the outreach strategy for you by automatically creating multiple campaigns with the right settings, audience, and service mix.
This lets you run A/B testing across different audiences and strategies without manually setting up each campaign.
How They Work Together
| Campaign | Mission | |
|---|---|---|
| Setup | Manual | AI-generated |
| Scope | Single campaign | Multiple campaigns |
| Best for | Precise control | Scaling and A/B testing |
| Requires the other? | No | Yes, missions generate campaigns |
- Campaigns can exist without a mission. You can always create them manually.
- Missions can't exist without campaigns. A mission generates multiple campaigns to execute the strategy.
- A mission is essentially a shortcut to launch several optimized campaigns at once.
Best Practices
- Run at least 3 campaigns for meaningful testing.
- Keep up to 5 active campaigns for legitimate and effective outreach.
- Use missions when you want the AI to optimize your strategy across services, markets, and audiences.
Key Takeaways
- Campaigns = manual setup of who, what, and how you target.
- Missions = AI-driven strategy that generates multiple campaigns automatically.
- Think of campaigns as the engine and missions as the navigator. Use campaigns for precise control, missions when you want the AI to scale your outreach.
What's Next
- Create your first campaign with the step-by-step Campaign Creation guide
- Learn how A/B testing works across mission-generated campaigns