SalesMind AI helps you find the right people to contact. It does this through missions, personas, smart searches, scoring, and quality checks, saving time and making your outreach more effective.
Prerequisites
- An active SalesMind AI agent
- At least one Persona defined with job titles, industries, and company size
1. Your Persona: Who You Want to Reach
A Persona is your ideal customer profile. It includes job titles, industries, and company size.
SalesMind AI uses your persona in two ways:
- To break down job titles into smaller groups during sourcing
- To verify whether each lead truly matches your ideal target
👉 Note: Personas don't fetch leads by themselves. They guide the AI so it understands who you want.
2. Missions: Where Lead Sourcing Happens
A Mission is where SalesMind AI actually finds your leads.
Inside a mission, the AI:
- Runs many searches based on your persona's job titles
- Splits the market into smaller segments
- Creates several lead lists, each representing a different angle
This helps you reach different parts of your audience, not just one large group.
💡 Tip: Start with 1-2 missions to test your targeting before scaling up.
3. Smart Lead Finder: Breaking the Market Into Segments
The AI Lead Finder runs many small searches inside each mission, looking at different job titles and data sources to find the right people.
This creates:
- Smaller, more focused lead lists
- Better targeting with less noise
- Higher-quality leads overall
After finding leads, SalesMind AI checks each one against:
- Your persona
- Your agent settings
- Your mission rules
👉 Note: You can also import your own lead lists. Imported leads are still checked, verified, and scored by SalesMind AI, even if the AI Lead Finder didn't source them.
4. Scoring: Ranking Leads by Quality
SalesMind AI scores every lead based on how well they match your persona.
The AI looks at:
- Job title
- Company fit
- Relevance to your targeting
Because daily outreach is limited, SalesMind AI contacts the highest-scoring leads first, increasing your chances of replies and booked meetings.
5. Quality Control: Keeping Your Funnel Clean
Good lead sourcing is the foundation of successful outreach. Even a great message won't land if the lead isn't a good fit.
SalesMind AI uses several layers of quality control:
| Layer | What it does |
|---|---|
| Mission segmentation | Splits market into focused groups |
| Persona matching | Verifies each lead against your ICP |
| Agent filters | Applies your custom rules |
| Lead scoring | Ranks leads by relevance |
| Continuous checking | Keeps lists accurate over time |
Key Takeaways
- Missions do the lead sourcing.
- Personas guide the search and verify relevance.
- The AI creates segmented lists to target different parts of your market.
- Scoring ensures the best leads go first.
- Quality checks keep your outreach efficient and effective.
What's Next
- See how SalesMind AI personalizes messages once leads are found: see How AI Assists in Personalization
- Learn how the AI adapts your tone: see How to Make Your AI Sound Like You: Apply Tone of Voice